By Gill Davies
Given that its first book, this crucial consultant to ebook commissioning has validated itself because the one and in simple terms 'must-read' for any profitable editor, and the middle education textual content used either inside publishing homes and on publishing classes worldwide.In this new version, Davies concentrates at the crucial talents of commissioning, in addition to different editorial demanding situations similar to dealing with new lists following mergers and takeovers, and the calls for of electronic expertise. New case-studies were further which illustrate the economic and sensible difficulties that editors needs to tackle in modern complicated and significant marketplace.This publication continues to be the single textual content that editors should have by means of their aspect all through their careers.
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Extra info for Book Commissioning and Acquisition, 2nd Edition
In consumer books publishing the decision to publish can be affected by considerations of marketing, pricing and publicity in which marketing colleagues will play a more important part than the editor. Sales and marketing may sometimes play the leading role in the decision to publish. In scholarly publishing, where content is considered absolute, even there the editor will probably seek the advice of colleagues in export marketing because overseas sales will make all the difference to the total sales of an academic monograph.
A good agent can also ﬁght for an author when he or she is let down or inadequately treated by a publisher. Similarly, an agent will bring 11 11 11 111 111 1 Working with agents 31 pressure to bear on an author when the author fails in his or her side of the bargain. An agent’s job is to try to construct a situation that works for both parties. When an agent is involved, the editor will have to deal with the author via the agent. It is perfectly possible, indeed essential, to develop a relationship directly with the author provided that, clearly, you are not trying to squeeze the agent out or playing author against agent, which is not acceptable.
The timing for launching these books is exact. Nothing is left to chance. The cost of getting these projects off the ground is very high. If they succeed, the revenues will be correspondingly satisfactory. Project publishing of this sort is not unique to educational publishing. It is also found in textbook publishing and reference publishing, but educational publishing is where it has been most widely developed. Commissioning work can also take less ambitious forms. It can simply mean that the editor has a good idea for a book, ﬁnds the right author and then invites (and pays) him or her to write it (having secured the support of colleagues, of course).