By Kevin T. Jackson
This useful consultant unearths simple rules of integrity and equity with which enterprises can construct a permanent acceptance. the writer outlines the benefits of a pretty good popularity, describes the important position the firm's chief needs to play, and masses extra.
Read or Download Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line PDF
Similar business ethics books
Moral judgements might be advanced, yet ethics type does not must be! enterprise ETHICS: STAKEHOLDER AND concerns administration process, 5th version, is helping scholars "get concerned and be ready, simply because ethics is everybody's enterprise. " This easy-to-follow advisor addresses company ethics in a fashion you could comprehend.
Emerging defaults within the monetary marketplace in 2007, the present frequent financial recession and debt concern have extra impetus to current doubts approximately businesses’ governance, and solid new mild on destiny traits in shareholder-oriented company perform. Taking account of those advancements within the box and realising the present desire for alterations in governance, this booklet deals a radical exploration of the origins, contemporary adjustments and destiny improvement of the company objective—shareholder primacy.
- Reclaiming Value in International Development: The Moral Dimensions of Development Policy and Practice in Poor Countries
- What is Transparency?
- The Moral Ecology of Markets: Assessing Claims about Markets and Justice
- Responsible Leadership, 1st Edition
Additional info for Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line
In marketing parlance, products and services give customers functional benefits and psychological boosts. Clothing fashions can put wearers in an "in crowd," or they can express wearers' moods and emotions. All this brings competitive advantage. Faced with functionally similar offerings—most shirts do a similar job of covering us—consumers choose products and services carrying symbolic meaning. Some advertisers—the ones that came up with the Marlboro Man spring to mind—are legendary for cooking up brand images that tap into people's self-image and desired lifestyle.
Wherever you are in the world, it's easy to find a Starbucks when you're looking for their familiar green mermaid emblem. Managers commonly—and mistakenly—assume that changing a company's identity symbols by itself will magically improve the company's image and reputation. Identity changes rarely improve image and never elevate reputation. Immediately following a parade of scandals with the sale of many of its financial services products, I noticed that the color and font of Prudential's name, emblazoned on the side of its headquarters in Newark, NJ, were charged.
Currency devaluations, changes in consumer tastes, technological innovations, departures of key clients, shifts in the political climate, revisions in government policy, natural disasters, and wars all have the potential to turn a good company's gains into losses overnight, rendering simple equations of integrity and profitability dubious. Plus, since even experts disagree about how to go about defining and measuring things like "ethics," "integrity," "social responsibility," and "outstanding financial performance," it's best to approach the problem with a healthy amount of discretion and humility.