Business Angels by Mark Abernethy

By Mark Abernethy

The unique company angels have been the personal traders who flew in as though from nowhere to supply monetary aid for brand new York's Broadway productions. Now the time period refers to somebody who invests in a small company with both their capital or their services. A semi-retired accountant may perhaps make investments $50,000 in a retail outlet and act as its monetary director. A 30-something advertising guru invests $30,000 in every one of 3 unsolicited mail businesses. the rage is in the direction of humans taking an early retirement, with a large nest-egg and an excellent shop of workmanship. at the different facet are the 700,000 small companies who want either capital and services, yet who locate it tough to discover and have the funds for them. this article explains the idea that and perform of this sort of direct funding: why angels are wanted, how companies and angels meet, their courtship and negotiation, how they need to co-exist and the way to half amicably.

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By Mark Abernethy

The unique company angels have been the personal traders who flew in as though from nowhere to supply monetary aid for brand new York's Broadway productions. Now the time period refers to somebody who invests in a small company with both their capital or their services. A semi-retired accountant may perhaps make investments $50,000 in a retail outlet and act as its monetary director. A 30-something advertising guru invests $30,000 in every one of 3 unsolicited mail businesses. the rage is in the direction of humans taking an early retirement, with a large nest-egg and an excellent shop of workmanship. at the different facet are the 700,000 small companies who want either capital and services, yet who locate it tough to discover and have the funds for them. this article explains the idea that and perform of this sort of direct funding: why angels are wanted, how companies and angels meet, their courtship and negotiation, how they need to co-exist and the way to half amicably.

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In one of the matches, an angel put capital into a company that was making bathroom basins with robot technology. Inglis says the investor, a marketing guru with strong international contacts, backed himself to distribute the basins in Asia; he will work on the project until the export market is opened up. In another investment deal, an angel bought into a food manufacturer which he believed he could put into overseas markets. In both these companies, the new distribution and marketing managers are probably the most 52 WHY DO BUSINESSES NEED THEM?

Neville Whiteley expects the sales ‘life’ of the gym equipment’s latest design — ‘Everybody Access Gym System’ — to exceed $500 million. Obviously the Hong Kong business angels agrees. Although his idea had been around for a few years, Whiteley’s company was certainly classed as a start-up proposition. While it is not normal to see business angels invest capital in innovative start-ups, there is a similar example from David Millhouse & Associates in Brisbane. In October 1996 a high-innovation start-up designer and manufacturer of specialist dry cell batteries attracted a significant investment from a Hong Kong angel.

A. Baptista: Grow to Be Great: Breaking the Downsizing Cycle, 1996 The cash-out business angels are still in work, aged in their 30s and 40s, earning at least $150 000, and have some sort of business specialty. They also have a 20% stake in a small company for when they opt out of corporate life. The true picture of these people has not yet formed because they are a new and growing group. Some have not even made their equity investment yet. However, their demographic patterns and investment behaviour may be slightly more obvious because they are prepared to use matching services to investigate a broad range of equity investment options.

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