By Charles E. Watson
Against the all-too-familiar backdrop of company scandal and greed, Charles Watson offers what he calls a blueprint to aid operating women and men, from the tops of corporations to the bottoms, breakthrough and aid fix and shield the integrity of industrial. step-by-step, he outlines fifteen basic commandments of sincere business―from placed humans first to be your individual person―common-sensical ways to creating judgements, fixing difficulties, and taking motion in ways in which convey effects with no compromising on rules. utilizing dozens of compelling examples, from businesses huge and small, Watson demonstrates how honesty, integrity, and belief are on the root of such crucial company options as creativity and innovation, danger taking, collaboration, attracting and preserving proficient humans, and awaiting and exceeding buyer expectancies. He additionally tackles such advanced concerns as the way to hinder a moral ego from changing into smug and the way to face your flooring whilst confronted with unethical festival, resistance from above or under, or the temptation to take the trail of least resistance. finally, he presents useful, now not summary or theoretical, thoughts for constructing participants and enterprises that motivate actual relationships, act in ways in which society admires, and feature the arrogance to start up motion with conviction.
Watson additionally tackles such complicated concerns as tips on how to hinder a moral ego from turning into smug and the way to face your floor whilst confronted with unethical festival, resistance from above or less than, or the temptation to take the trail of least resistance. He reminds us that integrity is derived from the Latin integritas―oneness, a consistency of goal, notice, and deed. making use of this precept, he offers useful, now not summary or theoretical, suggestions for constructing participants and agencies that inspire genuine relationships, have a good time optimistic achievements, act in ways in which society admires, and feature the confidence to start up motion with conviction. eventually, Watson demonstrates that with braveness and humility you could, certainly, do good by way of doing good―not simply at paintings, yet in all elements of your life.